NWATA Annual Meeting and Clinical Symposium
The Meeting Registration for the March 2015 Northwest Athletic Trainers' Association - District 10 is NOW OPEN!
Click HERE for more information.
NATA Media Update
USA Today front page, Monday, December 1, total audience reach: 9,750,000
We received a call from sports reporter Erik Brady who was working on a youth sports safety article with a particular focus on the role of athletic trainers, appropriate (or lack thereof) staffing on school teams and overall appropriate protocols. We set up an interview with Larry Cooper and Erik reached out directly to Kevin Guskiewicz and Dawn Comstock. The overall piece, which appeared on the front page of the paper, was both sobering (with a look at recent athletes who passed away) and educational:
CUATC Honors and Awards Nominations close January 31st.
To All College and University Athletic Trainers:
The Honors and Awards Committee needs your help to make sure our profession's top contributors are recognized in 2014! Any NATA member may nominate a colleague for one of the association's national honors or awards.
As a member of the College and University Athletic Trainers' Committee, I urge you to nominate a deserving colleague for one of the CUATC awards!
Please visit the Honors and Awards main web page and select an award to view the description, past recipients, eligibility requirements and nomination procedures. Nominations close January 31st. Awards will be presented during the 2015 Annual Meeting & Clinical Symposia in St. Louis.
The link is:
In the Media
NATA member Mike Ryan is charting new waters as the on-field sports medicine consultant for NBC's Sunday Night Football this season. The SNF team coverage will include the first two rounds of the playoffs and this year's Super Bowl. Mike’s new Twitter name is SNFMikeRyan – if you’d like to follow him for NFL injury updates.
Throughout the current season, Mike has been providing sports medicine insight on “Pro Football Talk” that airs on the NBCSports Network. For those of you who don’t know Mike, he worked in the NFL for 26 season, the last 20 as head athletic trainer with the Jacksonville Jaguars.
Why are high school football players dying?
A USA Today Report
JAMESTOWN, N.Y. — Death certificates have empty spaces to be filled — even if death, like life, never fits easily into bureaucratic boxes. The death certificate of Damon Janes sketches a terrible story.
Usual Occupation: Student. Kind of Business or Industry: High School. Immediate Cause of Death: Blunt impact injury of head. Place of Injury: Football Field.
The nexus of high school football and death trespasses too often on the mythic ethos of Friday night lights. Janes was a workhorse junior running back for Westfield/Brocton, a combined team from two small schools in western New York. He died in a Buffalo hospital three days after taking multiple hits to his head in a game Sept. 13, 2013. He was 16.
Journal of Athletic Training
Working with NATA, we identified a study, “Concussion Knowledge in High School Football Players” in the current issue and have distributed a press release to national and trade media. Study author Brady Tripp, University of Florida at Gainesville, is sourced in the release. USA Today ran content on its high school site and HealthDay news service covered the story and distributed an article that generated over 140 stories on sites including usnews.com, medlineplus.com and philly.com among others. We also coordinated a live interview on the Dr. Radio/Sirius Satellite Radio program on Thursday morning, November 13.
New for 2015!
You can now prepay your convention registration fees as part of renewing your NATA membership, which allows you to take advantage of our payment installment plan. You have the option to prepay with any of the following:
- Online renewal
- Emailed Invoice
- Call our membership department at 972.532.8897
Installment payment options:
Four installments- Renew by November 14, 2014
Three installments- Renew by December 14, 2014
Two installments- Renew by January 14, 2015
Renew by December 31, 2014 and be entered to win one of our amazing prizes, which include:
(1) Free registration to the 2015 convention including airfare (up to $500) and lodging (at hotel of NATA’s choosing up to 3 nights)
(1) Free 2015 convention registration including airfare (up to $500)
(5) Free 2015 convention registration
(3) Free NATA webinar
(5) Free subscription to Sports Health (1 year)
*All members of the NATA who renew their 2015 membership will receive 10 free CEU credits to use in the online quiz center between February 16, 2015 and December 31, 2015.
The NATA Office Has Moved! Make sure your employer has our new address:
1620 Valwood Pkwy, Suite 115
Carrollton, TX 75006
Renew today, either online or by accessing your invoice at the link below:
Read the Fall 2014 Newsletter!
PBS NewsHour, October 6, 2015
Total audience reach: 7,197,343
NATA was contacted by producer David Coles regarding a segment that evening on the recent trend of high school student athletes. The show was familiar with NATA and the Youth Sports Safety Summit/Alliance. He asked for an expert for an on-camera interview to discuss concussions, education and what parents, coaches and others need to know. We coordinated an interview with Steve Broglio and the segment generated a total of 59 broadcast including local PBS affiliates, one NPR national radio and one NPR San Francisco affiliate.
Transcript and video/podcast of segment, LINK HERE.
The segment generated terrific reach including: total national viewership: 2,168,838; total local viewership: 441,225; and a total broadcast ad value: $41,294.09. Additionally, coverage on the PBS website generated an additional audience of: 4,587,280.
Time magazine, September 29, 2014:
Total audience reach: 15,472,077
We worked directly with Sean Gregory this summer on what is the September 29 cover story on high school football and the death of an athlete. We had been pitching him ongoing news and he mentioned this particular focus, a request for stats and an interview with Jim Thornton, all of which we provided/set up. NATA is sourced with stats along with a very proactive quote from neurologist Allen Sills and other important safety messages specific to AT coverage and issue of school budgets. The online article is privacy (subscriber) protected and the hard copy issue is now on newsstands.
Additionally, Sean did some national media interviews about the article. Link HERE from MSNBC and Morning Joe where he mentions athletic trainers (and helps to extend our sports safety messages).
The Gatorade Secondary School Athletic Trainer Award
Link Here to learn more!
NPI Number - Get One Today!
NATA strongly encourages all Athletic Trainers to register for their National Provider Identifier number (NPI)
“An NPI number is a professional requirement that adds credibility to the individual and the profession," said Amy Callender, NATA Government Affairs Director. "NATA encourages all members to obtain their NPI number, which will stay with them for the rest of their career, no matter their job setting or employer."
Please apply for a Type 1 NPI number today