NATA Media Update
Total audience reach for January: 17,953,050
1. National Athletic Training Month and Sixth Youth Sports Safety Summit
We are gearing up for March and the sixth annual Youth Sports Safety Summit in Dallas on March 2, 2015. We are working with NATA on all NATM preliminary activities and annual toolkit; and also preparing for the media launch in anticipation of the Summit. We will be unveiling the inaugural Youth Sports Safety Ambassador Award and news of the online publication of the interassociation task force statement “Recommendations for Developing a Plan to Recognize and Refer Student Athletes with Psychological Concerns at the Secondary School Level.” Our responsibilities include:
- Local Dallas and national media relations
- Press kit development (lead release; interassociation task force statement release; Youth Sports Safety Ambassador Award release)
- Speaker comments for Scott Sailor and the new award
- Talking points for the interassociation statement
- Onsite attendance and media management
NATA Media Update
Cold Weather Exercise & Physical Activity recommendations Press Release
We worked with Tom Cappaert, lead author of NATA’s environmental cold injuries position statement, on updating recommendations for a general December press release. The material was covered by HealthDay news service which distributed the story in December to local/national print and broadcast outlets. We reported on this last month and are including a brief update here as EverydayHealth.com, a major health news website ran the story in early January: http://www.everydayhealth.com/news/how-deal-with-cold-weather-injuries/
Open Comment on the appropriate level for the
professional degree in Athletic Training
During the course of the last year, the CAATE heard from many of you both formerly and informally at district meetings and other gatherings about the future of athletic training education. The CAATE has made a practice of seeking comments from its stakeholders and the public for decisions that impact athletic training education programs. Collecting public comment is also a part of our compliance with the Council for Higher Education Accreditation (CHEA) standards. The CAATE has created an on-line opportunity for comment. The commission seeks input from all who would offer it. You are encouraged to forward this link to others who might be interested in commenting. The comment period will remain open for a period of 30 days until Friday, March 20th, to ensure ample opportunity for participation.
The CAATE recognizes the magnitude of the ongoing professional degree discussion and we look forward to working closely with our strategic partners at the NATA, BOC, and NATA Foundation as we examine this issue. The responses garnered in this open comment process will serve to further inform us on the topic of the appropriate entry-level degree for the profession as we continue to consider this matter. We encourage all involved parties to participate in a thoughtful manner, and to provide specific areas of benefit and concern to student preparation and professional impact within their responses.
Access the open comment questionnaire here.
...to our District Director, Cari Wood, ATC and our District Treasurer, Jenn Stueckle MS, ATC/L. They have both been confirmed by the district 10 members for their second terms!
Thank you both for your commitment to District 10!
Russ Richardson EdD, ATC/L for being inducted into the
2015 NATA Hall of Fame!
NWATA Annual Meeting and Clinical Symposium
The Meeting Registration for the March 2015 Northwest Athletic Trainers' Association - District 10 is NOW OPEN!
Click HERE for more information.
NATA Media Update
USA Today front page, Monday, December 1, total audience reach: 9,750,000
We received a call from sports reporter Erik Brady who was working on a youth sports safety article with a particular focus on the role of athletic trainers, appropriate (or lack thereof) staffing on school teams and overall appropriate protocols. We set up an interview with Larry Cooper and Erik reached out directly to Kevin Guskiewicz and Dawn Comstock. The overall piece, which appeared on the front page of the paper, was both sobering (with a look at recent athletes who passed away) and educational:
In the Media
NATA member Mike Ryan is charting new waters as the on-field sports medicine consultant for NBC's Sunday Night Football this season. The SNF team coverage will include the first two rounds of the playoffs and this year's Super Bowl. Mike’s new Twitter name is SNFMikeRyan – if you’d like to follow him for NFL injury updates.
Throughout the current season, Mike has been providing sports medicine insight on “Pro Football Talk” that airs on the NBCSports Network. For those of you who don’t know Mike, he worked in the NFL for 26 season, the last 20 as head athletic trainer with the Jacksonville Jaguars.
Why are high school football players dying?
A USA Today Report
JAMESTOWN, N.Y. — Death certificates have empty spaces to be filled — even if death, like life, never fits easily into bureaucratic boxes. The death certificate of Damon Janes sketches a terrible story.
Usual Occupation: Student. Kind of Business or Industry: High School. Immediate Cause of Death: Blunt impact injury of head. Place of Injury: Football Field.
The nexus of high school football and death trespasses too often on the mythic ethos of Friday night lights. Janes was a workhorse junior running back for Westfield/Brocton, a combined team from two small schools in western New York. He died in a Buffalo hospital three days after taking multiple hits to his head in a game Sept. 13, 2013. He was 16.
Journal of Athletic Training
Working with NATA, we identified a study, “Concussion Knowledge in High School Football Players” in the current issue and have distributed a press release to national and trade media. Study author Brady Tripp, University of Florida at Gainesville, is sourced in the release. USA Today ran content on its high school site and HealthDay news service covered the story and distributed an article that generated over 140 stories on sites including usnews.com, medlineplus.com and philly.com among others. We also coordinated a live interview on the Dr. Radio/Sirius Satellite Radio program on Thursday morning, November 13.
Read the Fall 2014 Newsletter!
PBS NewsHour, October 6, 2015
Total audience reach: 7,197,343
NATA was contacted by producer David Coles regarding a segment that evening on the recent trend of high school student athletes. The show was familiar with NATA and the Youth Sports Safety Summit/Alliance. He asked for an expert for an on-camera interview to discuss concussions, education and what parents, coaches and others need to know. We coordinated an interview with Steve Broglio and the segment generated a total of 59 broadcast including local PBS affiliates, one NPR national radio and one NPR San Francisco affiliate.
Transcript and video/podcast of segment, LINK HERE.
The segment generated terrific reach including: total national viewership: 2,168,838; total local viewership: 441,225; and a total broadcast ad value: $41,294.09. Additionally, coverage on the PBS website generated an additional audience of: 4,587,280.
Time magazine, September 29, 2014:
Total audience reach: 15,472,077
We worked directly with Sean Gregory this summer on what is the September 29 cover story on high school football and the death of an athlete. We had been pitching him ongoing news and he mentioned this particular focus, a request for stats and an interview with Jim Thornton, all of which we provided/set up. NATA is sourced with stats along with a very proactive quote from neurologist Allen Sills and other important safety messages specific to AT coverage and issue of school budgets. The online article is privacy (subscriber) protected and the hard copy issue is now on newsstands.
Additionally, Sean did some national media interviews about the article. Link HERE from MSNBC and Morning Joe where he mentions athletic trainers (and helps to extend our sports safety messages).
NPI Number - Get One Today!
NATA strongly encourages all Athletic Trainers to register for their National Provider Identifier number (NPI)
“An NPI number is a professional requirement that adds credibility to the individual and the profession," said Amy Callender, NATA Government Affairs Director. "NATA encourages all members to obtain their NPI number, which will stay with them for the rest of their career, no matter their job setting or employer."
Please apply for a Type 1 NPI number today