Purpose:


Provide input and direction to NWATA’s public relations program by:

a. Communicating between state public relations committees.

b. Ascertain available public relation resources.

c. Implementing meaningful, viable public relations activities.

d. Submitting items to national, regional and state athletic training publications.

e. Advising the President and Board on matters pertaining to public relations.

 

NWATA Contact:   Benjamin Henry benjaminhenryatc@gmail.com

 

NATIONAL PR UPDATE:

While the world watched the Super Bowl and Olympics, we’ve been moving forward with media plans for the Youth Sport Safety Summit and National Athletic Training month. We’ve continued our focus on general news bureau and Journal of Athletic Training activities as highlighted below.

 

Total February audience reach: 15,887,943

 

1.  Fifth Youth Sports Safety Summit

 

We continue to work with NATA on media relations outreach and logistical planning of the Summit, which will take place in Washington, DC on Monday, March 10. Capitol Hill Day to promote youth sports safety legislative efforts is scheduled for March 11.

 

We have:

 

  • ·        
  • ·         Crafted press kit elements (lead release, new concussion statement release).
  • ·        
  • ·        

 

As mentioned last month, the agenda includes such noted speakers as Brian Hainline, MD, chief medical officer at NCAA; researcher Dawn Comstock, PhD; and Neeru Jayanthi, MD, board of directors, American Medical Society for Sports Medicine. Tom Farrey, director of the Aspen Institute Sports & Society Program and ESPN enterprise reporter, will serve as a panel discussion moderator.

 

2. National Athletic Training Month

 

With the NATM theme of “We’ve Got Your Back”, we will closely align PR efforts in March and the month to the Summit mentioned above. We have included reference to the month in planned Summit press material and are working on a press release addressing good back health exercises and pain prevention in keeping with the monthly theme.

 

 

 

 

 

3. Journal of Athletic Training

 

We continue to generate good media results from the NATA position statement, “Preparticipation Physical Examinations (PPE) and Disqualifying Conditions.” In addition to results generated in January, we are excited to report that HealthDay (a national news service) covered the news and it was picked up by the following websites:

 

Doctors Lounge: http://www.doctorslounge.com/index.php/news/pb/44464

Pri-Med: http://www.pri-med.com/PMO/MedicalNewsDetail.aspx?id=12528

Physician’s Briefing: http://www.physiciansbriefing.com/Article.asp?AID=684774

Healthcare Professions Network: http://www.hcplive.com/articles/Recommendations-Issued-for-Preparticipation-Physical-Exams

 

Total audience reach: 450,000+

 

4. College Athletes and Mental Health Consensus Statement

 

As noted in previous reports we had been working with lead author Tim Neal and Will Heininger, our case history student athlete (from September’s national press event on the topic), who will now speak at the Professional Association of Athlete Development Specialists Summit on May 1-2 in New York City. Tim is also a Youth Sports Safety Summit presenter.

 

Future opportunities (select listing):

 

CNN: We spoke again with producers at CNN who will continue to consider the recommendations and perhaps when more specific to an upcoming student event where they are appropriate.

 

The Jed Foundation: This organization committed to issues surrounding mental health had contacted NATA as follow up to the event. We are in communication with them on any next steps/areas of interest and continue to maintain that contact.

 

Huffington Post: Tim Neal was contacted directly by reporter Linda Flanagan for a story on the topic and was referred to Tim directly by producers. We await publication.

 

5. Advance for Physical Therapy and Rehab Medicine

 

We continue to work with Advance and editor Jon Bassett on bylined articles for the year. Kevin Conley wrote an article on preparticipation exams to be published in the March issue. This was in tandem with Journal of Athletic Training publication and the presentation at the Summit on the same topic.

 

Jim Thornton was also interviewed by editor Danielle Bullen on an article re: stretching. Publication date TBD.  

 

6. Rachael Oats Press Release on New Promotion

 

We crafted and distributed a press release to key trade and consumer outlets last month and provided a brief update on placements. We await mention of Rachael’s promotion in the American Society of Association Executives’ Associaton Now March/April issue due out by April 10.

 

7. Friday Night Tykes and NATA Official Statement

 

In response to the new Esquire cable network series Friday Night Tykes (Texas youth league football) and its blatant disregard of youth sports safety through coaches and parents who encouraged violent play, did not adhere to safety precautions and challenged 8-year-old athletes to participate with dangerous consequences, NATA issued an official statement expressing caution and concern. Several other organizations including the NFL, USA Football and Pop Warner had done the same.

 

Forbes magazine youth sports blogger Bob Cook, who sourced NATA in his first article on the topic, mentioned NATA again:

 

http://www.forbes.com/sites/bobcook/2014/02/28/sen-dick-durbin-demands-cancellation-of-friday-night-tykes/

 

We have been in contact with him regarding the Summit. Total audience reach; 4,556,125.

 

8. Dallas Morning News and Changes to Healthy Lifestyles

 

Kathy Dieringer provided insights to a column on “changes to our healthy lifestyles” written by Leslie Barker.  Often, we follow certain health regimens because we think they are good for us and this article addresses certain routines that need change for best fitness results. The article has run in several other outlets that are part of the McClatchy Tribune News service, including the Austin American Statesman (subscriber only, March 2) and select others as follows:

 

Dallas Morning News: http://www.dallasnews.com/lifestyles/health-and-fitness/health/20140224-seven-ways-your-healthy-lifestyle-probably-needs-to-change.ece?nclick_check=1

 

The Southern Illinoisan: http://thesouthern.com/lifestyles/health-med-fit/seven-ways-your-healthy-lifestyle-probably-needs-to-change/article_bcc40a81-238b-544c-8a0e-3af28612fa4d.html

 

Spokesman Review (Spokane, Wash.) http://www.spokesman.com/stories/2014/mar/04/seven-healthy-choices-that-may-be-unhealthy-for/

 

Total audience reach: 650,000

 

9. Brain Injury from Participation in Soccer Sparks Media Interest and AT Response

 

The New York Times ran an article on the death of a male soccer player, 29, who was found to have CTE. The article reinforced that brain injury is not just a result of contact sports like football and boxing (http://www.nytimes.com/2014/02/27/sports/soccer/researchers-find-brain-trauma-disease-in-a-soccer-player.html?ref=sports&_r=0). NATA received a call from CBS Radio network reporter Steve Dorsey asking for insights from an AT. Steve Broglio provided comment about benefits of exercise and that may outweigh the risks. He was sourced on several local radio stations including:

 

KXL-AM, Portland (sample interview): http://mms.tveyes.com/Transcript.asp?StationID=7850&DateTime=2%2F27%2F2014+12%3A02%3A58+PM&Term=athletic+trainer&PlayClip=TRUE

KCBS-AM, San Francisco

KNX-AM, Los Angeles

WBBM-AM, Chicago

KRLD-AM, Dallas

WHKT-AM, Norfolk

WCBS-NY, New York

WPTF-AM, Raleigh

WWJ-AM, Detroit

 

Total audience reach: 625,000+

10. AAN Study on Vision Test to Spot Concussions

 

We were contacted by HealthDay reporter Amy Norton for comment on a study from the American Association of Neurology re: a new vision test that helps to spot concussions. They asked for AT comment and Steve Broglio offered his perspective and noted that this is a new test but not definitive. Since HealthDay is a news service, several other media outlets picked up the story as follows (these are select stories and nearly 12 outlets covered the news including drugs.com, medicine.net and doctorslounge.com among others):

 

MSN: http://healthyliving.msn.com/health-wellness/quick-vision-test-may-help-spot-concussions-on-sidelines

Yahoo: http://health.yahoo.net/news/s/hsn/quick-vision-test-may-help-spot-concussions-on-sidelines

NIH: http://www.nlm.nih.gov/medlineplus/news/fullstory_144826.html

WebMD: http://www.webmd.com/brain/news/20140226/quick-vision-test-may-help-spot-concussions-on-sidelines

 

Total audience reach: 9,500,000+

 

11. College Stories/Placements

 

Birmingham News/ALonline.com, February 14, 2014, total audience reach: 91,868

Randy Cohen interviewed with reporter Jon Sullivan on what science says about football injuries caused by hurry-up offenses: http://www.al.com/sports/index.ssf/2014/02/what_does_science_say_about_hu.html

 

Daily Iowan College Newspaper, February 18, total audience reach: 14,500

Steve Broglio interviewed with reporter Michelle Ngo for this article on Iowa football players testing new concussion devices:

http://dailyiowan.com/2014/02/18/Metro/36676.html