Provide input and direction to NWATA’s public relations program by:
a Communicating between state public relations committees.
b. Ascertain available public relation resources.
c. Implementing meaningful, viable public relations activities.
d. Submitting items to national, regional and state athletic training publications.
e. Advising the President and Board on matters pertaining to public relations.
NWATA Contact: Benjamin Henry email@example.com
NATIONAL PR UPDATE:
Total audience reach for May: 11,877,802
1. NATA Annual Meeting and On-Site Press Event and PR Activities
We continue to prepare for the upcoming NATA Annual Meeting PR program and have moved forward on the following elements:
ü Pre-release Journal of Athletic Training published statement
ü Develop press material and pitch national and local Las Vegas media
ü Work with NATA on panel of speakers and relevant messages
ü Follow up post-event and as appropriate re: back to school timing
Speakers (partial list) include:
ü Mike Carroll, ATC, MEd, ATC, head athletic trainer for the Stephenville (Texas) school district. Task force member.
ü Doug Casa, PhD, ATC, chief operating officer of the Korey Stringer Institute (KSI) and director of Athletic Training Education, Department of Kinesiology at the University of Connecticut. Task force chair.
ü Jonathan Drezner, MD, professor in the Department of Family Medicine at the University of Washington (Seattle, WA), and team physician for the Seattle Seahawks (NFL) and the University of Washington Huskies. He is past president of the American Medical Society for Sports Medicine. Task force member.
ü Kevin Guskiewicz, PhD, ATC, Kenan Distinguished Professor and founding director of the Matthew Gfeller Sport-Related Traumatic Brain Injury Research Center and Center for the Study of Retired Athletes, University of North Carolina at Chapel Hill. Task force member.
ü Educational Sessions (highlights of formal program have been released)
ü Hall of Fame inductees press release distributed
ü Board of Directors and new directors release distributed
ü Position statement on ankle sprains (reflecting JAT July publication and separate PR effort) crafted and ready for dissemination in June
ü Re-release of lightning statement (prepared and ready to go in advance of meeting)
ü General Save the Date and Media Alert distributions to key outlets
ü Determine on-site media attendance
ü Coordinate ongoing media interest in meeting news
ü Schedule specific media sessions (Advance magazine breakfast, other on-site publications)
2. NATA Re-Issues Youth Sports Safety Checklist
We re-issued the checklist with quotes from Larry Cooper and received positive feedback from the New York Times which plans to run a column in the coming weeks. We also received great coverage from the following outlets and have learned that American Football Monthly will run the guidelines in the late summer/September issue:
Dallas Morning News: http://healthblog.dallasnews.com/2013/05/5-guidelines-to-make-sure-kids-stay-safe-playing-sports.html/. The paper also ran a youth sports safety slide show with tips from NATA.
Total audience reach: 1,575,000
3. Advance for Physical Therapy and Rehab Medicine
We continue to work with Advance and editor Jon Bassett on bylined articles for the year and are worked with Robb Rehberg on the topic of sudden cardiac arrest and young athletes. His article will appear in the June 2013 issue.
We also coordinated an interview with Kris Boyle-Walker and editor Jon Bassett. Kris provided an annual meeting overview for Advance and its interest in early conference news and the story ran online on May 30: http://physical-therapy.advanceweb.com/Features/Articles/Vegas-Vivid-and-Vibrant.aspx. Total audience reach: 85,076.
4. Dave Saddler New Executive Director Press Release
We distributed an announcement of Dave’s new executive director title and received early coverage from several outlets as we had reported. We’re delighted to share that SportsBusinessJournal also included a photo and brief write up in its PEOPLE column this month (link not available, total audience reach: 25,000). We are also await news from other publications including:
5. Sponsor Editorial Synergies and Annual Meeting Planning
NATA has entered into a sponsorship program with TEVA Pharmaceuticals and its exercise-induced bronchospasms unbranded campaign with Olympic speedskater and spokesperson Apolo Anton Ohno who has suffered from EIB. We had reported last month about NATA’s New York City meeting with him.
Apolo will also make a special appearance at the NATA Annual Meeting and we have been working closely with the TEVA PR team and Cate Brennan on all logistics.
6. Lightning Position Statement
We continue to promote the statement originally released in March and promote/receive ongoing consumer and trade media coverage including:
Parks & Recreation (National Recreation & Parks Association/NRPA official magazine)
Total audience reach: 300,000
7. Cincinnati Children’s Hospital Study and NATA reference (May 2013)
Cincinnati Children’s Hospital conducted a study of 120 high school football players from the area and found that more than half who suffered concussions felt they can still play, even when they are still experiencing symptoms. The study sourced NATA and that “NATA has stressed it’s important for coaches, athletic trainers and parents to keep an eye on young athletes and look for signs of concussion even though players may not complain. And if necessary, pull the teen who’s been hit from the game until he or she is checked for concussion.” This was part of our messaging from the Youth Sports Safety Summit and other secondary school efforts.
We are including a sample story below and have tracked coverage on CNN, Fox News and several local TV affiliates:
This was picked up by over 150 media outlets for an audience reach of 3,500,000.
8. Athletic Trainers and Major Motion Pictures
We have been working closely with Game Changing Films production company in recent years and offered athletic trainers for behind and in-front of camera assignments re: major motion pictures featuring sports health themes. In many cases, this ensures athletic trainers (or the actors portraying them/scenes being shot) are accurate and/or that the actors are properly cared for/trained for their roles.
We provided two athletic trainers (Bob O’Malley and Celia Marie Matias in Buffalo) to work on the set of THE BEST MAN HOLIDAY starring Taye Diggs and Terrence Howard that is currently being filmed in Buffalo. We’ve asked for credit reference and await specific timing of the movie’s opening dates and distribution.
9. General Consumer Placements:
New York Times, June 4, 2013, total audience reach: 2,100,893
We re-issued NATA’s youth sports safety guidelines in May and Jane Brody, New York Times Personal Health columnist featured them in her June 4 article on youth sports safety. She is one of the country’s most acclaimed health reporters and included mention of NATA, the Youth Sports Safety Alliance and reference to NATA’s coaches online safety course. This was also follow up to the May article in the paper written by reporter Bill Pennington (please see below) who addressed youth sports safety and sudden cardiac arrest and sourced NATA throughout. http://well.blogs.nytimes.com/2013/06/03/helping-children-play-safely-in-sports/?ref=todayspaper
New York Times, May 12, 2013, total audience reach: 2,100,893
We worked closely with NY Times sports health reporter Bill Pennington on youth sports safety and sudden cardiac arrest. His article had a lead in on the front page of the Sunday paper and the full story starting on the front page of the sports section. He references the February Summit (or “conference” as he mentions and references it again later as organized by NATA) and includes the expertise of Ron Courson, Doug Casa and Jon Drezner, MD and several case histories we provided (that of Rhonda Fincher, Laura Friend and David Wilganowski): http://www.nytimes.com/2013/05/12/sports/safety-advocates-focus-on-hidden-threats-to-young-athletes.html?ref=todayspaper&_r=0&pagewanted=all
The story also ran in the Herald Tribune, May 19 and May 21, total audience reach: 1,140,940
Channel One, June 4, 2013, total audience reach: 400,000
We continue the NATA/Channel One partnership on the writing/posting of timely high school sports health topics. Larry Cooper oversees development of content via students who write the columns at his school and our agreement on themes. The current article is on heat illness and this continues to be an excellent program and exposure for NATA:
Spry Living, May 2013, total audience reach: 175,000
Reporter Susan Hall interviewed Larry Cooper for this feature magazine website on youth sports safety. (we await the link).
SportsEvents magazine, May 2013, total audience reach: 325,000
Marcia Bradford interviewed with Judy Pulice on the National Action Plan for the May issue: http://sportsevents.epubxp.com/i/133760 (scroll to pages 25-27). There is a long article with sidebars and stats from the Alliance and Summit and quotes from Judy.
KRLD-AM/Dallas, Tuesday, May 7, 2013, total audience reach: 150,000
Reporter Austin York interviewed Judy Pulice re: the Texas House approving a public school pilot program allowing parents to purchase supplemental concussion insurance for boys who play football and girls who play soccer. Judy provided some general concussion education.